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Tuesday
Jul052011

BMW X3 Facebook Contest

We’ve been hard at work at Rivaucci in past couple of months working on some really cool projects for the ad agency KBS+P (Kirshebaum Bond Sencal + Partners.) While working on internal projects is very rewarding as you build an idea from the ground up, the unfortunate aspect is that we don’t always get to share some of the fun stuff we get to create.

 

Last week however, we got to work on a video for BMW USA, to be released on their Facebook page. Back in February, BMW held a contest for their latest vehicle the X3, and it asked customers to build their own version of the SUV and post it to their facebook page.

 

The winners got the opportunity to head down to Spartanburg, SC, where they got a tour of the factory in which the X3 is built to order from the ground up, they got a tour of BMW’s museum, and they were treated to a special dinner catered by non other than Celebrity Chef Graham Elliot (Master Chef, Top Chef Masters.)

 

The Highlight of the trip however (believe it or not,) was the chance to participate in the BMW Performance Center Track, where they got to test their driving skills in a variety of vehicles and different challenges.

 

Stay tuned as we hope to bring you more cool videos in the coming days.

 

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