BMW Olympics Video

We’re finally able to share this awesome video we got to work on this past July for BMW, announcing their sponsored athletes for the 2012 London Olympics.

Some of the cool tricks we got to play with involved integrating motion tracking to the detailed lines surrounding the athletes, not an easy feat, especially considering their rotation in 3D space.

We worked remotely at the Butcher Shop offices of KBS+P for this project, and got to work with some cool people. The most challenging part of this project was not the graphics or the edit, rather being able to get rights to the footage and working around the shots we were able to use.

We’ll be adding before-and-after shots in the future, so stay tuned for more.